The difference between a teaser trailer and a theatrical trailer.

A teaser trailer is generally shorter than a theatrical trailer as it is released before the theatrical trailer. The theatrical trailer has more information in it and is obviously longer than the teaser trailer. The teaser trailer doesn't give away any characters or the plot of the story. A good teaser trailer builds up the audience so they want to see more. It creates excitement and means that more people will watch the theatrical trailer resulting in more viewers for the film. The Teaser trailer also helps create suspense and publicity, it 'hypes' up the audience.

Essay On How Women Are Represented In Horror Within The Media

Representations of women in the media are known for being stereotypical due to previous ways in which women were portrayed. Women were shown in the media on ashing up adverts and domestic roles where common for women to be seen doing on tv. But not all medias portray women in a stereotypical way.

The classic theoretical view of how women are represented in the media is that males are strong, independent, dominant, and authoritative where as females are seen as passive, submissive and having a focus on their own appearance. They are also often defined through their relationships to men, such as their father, partner etc. Research by Jeremy Tunstall (The media in Britain 1983) found that the women in the media were seen around the groupings of domestic, sexual, consumer and marital. this shows that women in the media are shown as objects and not real people. It is also thought that the media ignore women to a certain extent. Research carried out in 1992 saw that on screen men outnumbered women at a rate of two to one, this shows how women are invisible to the media. Their invisibility means that although women are shown in the media, not all kinds of women are seen, for example, Black women, Lesbian women and older women were practically unknown to be seen in the media. An example of when age can be depicted would be on a news tv programme. Nearly all the time the male newsreader is twice as old as the newsreader.

Women being shown as sexual objects has always been around in the media, from page 3 girls to figures such as Lara croft. Lara Croft breaks the stereotype of women but also reinforces the fact that women in the media are seen as sexual objects. She fights and uses a gun and could be seen as a bit masculine but she also has long hair and wears revealing clothes such as a small vest top and very short shorts. So overall she would be seen as a bad role model. Laura Mulvey sees that the media force the audience to look at women in a sexual way. She says that the use of close ups, point of views and reaction shots encourage the audience to relate the male as the subject and that the use of long shots, tilts up the body, fragmentation of body parts ( only seeing an arm or a leg etc) force the audience into looking at the women in a sexual way. Therefor Laura Mulvey and others argue that is it the medias fault for the objectification of women. But Carol Clover, who writes the text 'Women' sees that males (young males, teens) identify themselves with the female character in horror movies. Meaning that males don't want the female in a horror movie to die ending in the theory of the final girl. The final girl theory from Clover says that horror movies generally always have a survivor,which is almost likely to be a female. Sometimes the final girl doesnt necessarily die but is the last to die. Horror films that back the final girl theory are The Shinning, Carrie, Eden Lake and many more. In these films the final girl is actually seen to turn into the monster searching for revenge or seeking safety for loved ones. This would suggest that horror is not a part of the media that presents women in a negative way.

In conclusion the horror genre in the media doesn't objectify women as sexual objects, domestic, consumer or marital on purpose or in a bad way, as a majority.

The return of the repressed

Psychological repression is where one keeps its desires and wants and repels it into unconsciousness. It is seen that repression is found in many cases of mental illness.
Freud saw that anything that had been pushed to the back of the mind or into unconsciousness would once again reappear, weather that was while the person was doing something or if they were to just think about it. The return of the repressed seemed to have stimulated from Russia. People in Russia were remembering things from the war that had been pussed into their unconsciousness,which caused mental illness etc. All of this meant that for horror films and audiences, there was a hole new reason to be scared. Film writer could used characters who had suffered from repression. They would make their characters have fantasies about killing people but it would be pushed aside and then one day their muderious thoughts would be re-kindeled. this would have been very scary for the audience as the horror within the horror movie was infact a real illness.

The Role Of Distributor.

Identifying The Audience
When identifying the audience we need to consider things such as, age certificates for the film, genre, gender, etc. These things all contribute to what kind of audience is going to watch the film. Also things like Lifestyles, social networks and media consumption patterns contribute to where and how a film is promoted.
Audiences vary for different kinds of films and this is why it is important to figure a target audience. Families, young teens and the older generation are not likely to see the same films. Cinemagoers are more upmarket, particularly for the more specialised film whereas cinemagoing is someone of leisure, that groups of people participate in. Target Audiences are important to a film company but the distributors want to reach out to as many people as possible including niche groups.
The role of the distributor is to deliver the movie to the largest demographic possible. Things like online movie downloaders also help the film to become more distributed. Distributors need to be able to make the film reach its full potential and make the movie seem as good as it possibly can. They make sure that the film reaches the best possible theaters and bilboards. Posters inside cinemas are crutial for distributor to reach and complete.

Market plans determine how they are going to target the audience whereas a distribution plan is made to go along the whole of the film process so the distributors know how best to distribute the film. The marketing plan depends on what kind of movie they are disritbuting for example a comedy or romance film may fit better being advertised on a poster whereas an action movie would be more likely to go on a bilboard in a city or even online strategies like in pop ups and in facbook.

Do the main narrative theories work in relation to The Shinning ?

We applied the theories and ideas of four narratives theorists to do The Shinning. Propp was a Russian critic who explored the underlying structures of folk tales and proposed a set of universal character and narrative functions which he thought were the basis for all stories. His ideas are an uneasy fit with The Shinning. Propp identified the characters of a movie as being:

1. The villain — struggles against the hero.
2. The dispatcher —character who makes the lack known and sends the hero off.
3. The (magical) helper — helps the hero in the quest.
4. The princess or prize — the hero deserves her throughout the story but is unable to marry her because of an unfair evil, usually because of the villain. the hero's journey is often ended when he marries the princess, thereby beating the villain.
5. Her father — gives the task to the hero, identifies the false hero, marries the hero, often sought for during the narrative. Propp noted that functionally, the princess and the father can not be clearly distinguished.
6. The donor —prepares the hero or gives the hero some magical object.
7. The hero or victim/seeker hero — reacts to the donor, weds the princess.
8. The False Hero - takes credit for the hero’s actions or tries to marry the princess

Only some of these roles apply to the characters in the shinning. And the roles that do apply are confused and not solid character roles for example, The hero in The Shinning could be seen as Wendy as she takes it into her own power to trap Jack in a storage room and try to save her boy, but also Danny could be seen as the hero as he can see the future and warns his mother of the terror in room 237. Tzvetan Todorov believes that there is an equilibrium to every story. An equilibrium is where the story starts out normally showing normality in a village etc. Then there is a disequilibrium; something to break the equilibrium, resulting in a new equilibrium. This can be applied to The Shinning as The Beginning starts of as a a normal job opportunity then normality is disrupted by jack becoming crazy and possessed, then the new equilibrium is Wendy and Danny getting away living on their own. Claude Levi-Strauss thought that the theory of binary opposition can be applied to movie stories. Binary oppositions can be seen in The Shinning, for example:

• Past - present
• Cause - Effect
• Good - Evil
• Natural - Supernatural
• Normal - Abnormal
• Community - Isolation
• Sanity - Madness

Bordwell and Thompson in their book 'Film Art: The Introduction' defined narrative as "a chain of events in a cause-effect relationship, occurring in time and space". It defines where things take place, when they take pace and why they take place. In the Shinning time is a big object to think about as time is confused and muddled so the audience have a misunderstanding of what is going on. In the movie, days and months are shown but they aren't in a continuous manner. As the black screens come up with days of the week on the days start to skip for example it goes from Saturday to Tuesday.

Forget Me Not Horror movie trailer

Forget Me Not trailer.

This video trailer is about a group of friends who forget one of their old bestfriends who took their own life, because of this she comes back from the dead to haunt and taunt them.
Genre Conventions
Settings
Typically the Movie is set to be in the middle of nowhere as the teens traveling have just graduated and are in wish of celebration. Them being in the middle of nowhere gives a sense of isolation and secrecy. We see that the dead best friend returns from the dead. Things that are done at night time like when they go through the graveyard. Something is bound to happen to the group of young, typical teens.

Technical code
POV and LS are used in the trailer. This portrays issues about identification.

Iconography
The lighting has a general green tint, and is generally dark unless the lighting is natural. This conotates that the film may not be focused on blood but on the ghost theme. Another theme is brought up in the trailer and that is zombies.

Narrative structure/ Character types
Typical modern, teen horror. There is a clear villain, but no clear hero, as horrors generally end up in the killer winning and the victims tend to die. The stupid, naive teens are the ones who usually die, and the one who seems to take an interest int he suspicion seems to live.

Themes
Dracula related as someone comes back from the dead.
Vengeance
Anger
Past times